5 Email Marketing Tactics You Need To Start Using Today

Email marketing is a valuable tool in any marketer’s belt, but are you using it effectively? Take a look at these 5 useful tactics to get the most out of your email marketing:

download1.  Format for Mobile

53% of all email opens now occur on mobile devices, according to statistics from email marketing firm Litmus. That number has drastically risen over the past several years and shows no signs of slowing down. Can you afford for over 50% of your subscribers to trash an email because it looks funky on their phone? Odds are, you’d prefer this wasn’t the case, so make sure your emails are formatted to look great no matter what device they’re viewed on. Enlarge fonts, have a prominent, ‘tappable’ call to action, and cut to the chase. In other words, make it easy for those on your email list to read and navigate your emails.

2.  Automation

Email automation is an amazing thing. Automatically send emails to the right people, at the right time, with content unique to their interests. How about an email with a special offer on a subscriber’s birthday? What about a renewal reminder when a contract or subscription is coming to an end? Automating the process means you have time focus on other parts of your business. The opportunities are endless and the benefits significant when it comes to email automation.

3.  Growth During Purchase

Growing your email list is a continuous task, but it doesn’t have to be a burden. One of the most effective tactics (for ecommerce sites) for growing your list is targeting customers making purchases. You’re most likely already getting an email address during the checkout process, so you’re not asking customers to do anything extra to sign up. A simple check box to sign up for a newsletter or receive promotions is all you need. Easy and effective. You should, however, be mindful of the customer experience. The last thing you want is a frustrated customer who can’t proceed through checkout because they haven’t subscribed.

4.  Test, Test, Test

As is the norm for most things, different strategies tend to work for different companies. Test what works best for you and your customers. How long (or short) is the most effective subject line for your subscribers? What’s the ideal send time to garner the most opens? The best day? Pit two strategies against each other and let the numbers do the talking. Experimentation can lead to amazing discoveries and help you maximize the potential of your campaigns.

5.  Re-Engage

Conduct a re-engagement campaign to trigger subscribers who have been inactive for some time. You may have a massive email list but how many of those people are active and devoted? Over time, interest tends to wane. Not to worry, because you can re-ignite that initial signup spark. Remind subscribers why they were initially attracted to your organization and re-acquaint them with your brand.

Have a go with these email marketing tips or contact our team of email experts to get started on the path to email greatness today.

facebooktwittergoogle_plusredditpinterestlinkedinmailfacebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Setting D.U.M.B. Goals In 2015

Have you been setting S.M.A.R.T. objectives for your business for the last 10 years and feel that you’re not getting the explosive growth you were planning on? Maybe your company has seen steady growth and profits, but you still feel you’re missing that special edge that sets you completely apart from your competition. Perhaps you have an edge, but your brand has stagnated and your team is less motivated? Setting specific, measurable, attainable, relevant and time-bound goals allows you to achieve milestones and complete tasks that you already know can be accomplished. What about the goals you don’t think you can accomplish? Goals like 500% growth year over year or applying your current business model to a totally different market?

Don’t think it is possible? What about putting a man on the moon? Sailing across an entire ocean with nothing but a handful of wind-propelled boats? We’re not just talking about getting our keywords to the number one position in Google folks. We’re talking about big dreams, ambitious stretch goals that rally your customers and your employees to your cause. Watch the video below that explains what D.U.M.B. goals are and some ways in which you can use them to take your business (or life) to an incredible new level.

Now that you’ve watched the video, here is our interpretation of DUMB goals and some ways in which you can apply them to your business.

D. Dream-driven (destiny-driven):

  • Think of a goal that is way outside the box. Totally unexpected and far from what those around you are doing.
  • What is your business dream? What is your personal ambition?
  • Think of something amazing you can create.
  • Example: Bill and Melinda Gates’ goal is to eradicate malaria worldwide.

U. Uplifting:

  • Make your goal attractive, important, and compelling.
  • Phrase your goal in such a way that you are fired up and excited to achieve it.
  • Focus on the positives rather than the negatives.
  • Example: Instead of phrasing your goal as “We are going to improve customer retention by 50% this year.” Phrase it as “Our awesome account and customer service reps are going to provide such an amazing experience to each individual client that not only will retention improve 50% this year, but we’ll grow our business an additional 50% via word of mouth referrals from existing clients.”

M. Method-friendly (map):

  • What set of practices can you create around a goal that will make it easier to achieve?
  • Break it down to monthly, weekly or daily objectives that you repeat over and over again.
  • Create a roadmap that turns a seemingly impossible goal into something attainable.
  • Examples:
    • Twice a month you will meet with a business coach or mentor to discuss your D.U.M.B. goal.
    • 4 hours a week you allow employees to set aside whatever else they are working on to allocate time to the D.U.M.B. goal.
    • 30 minutes every week day you work on your goal.

B. Behavior-driven:

  • Triggers set up around your behaviors to help you achieve your goals.
  • Example: Every morning when you get into the office, have each employee (yourself included) allocate 30 minutes toward your big goal. This could be as little as 5 minutes or as much as several hours, but repetition of your set of practices is crucial in achieving your dream.

Not sure where to start with your D.U.M.B. goal? Contact our team of marketing specialists to help jump-start the process. Keep in mind that there is nothing wrong with setting specific, measurable, attainable, relevant and time-bound goals! S.M.A.R.T. objectives are excellent tools for keeping your day to day processes, operations and objectives on task. Whether you are looking to redefine your dreams or need help working on the day to day projects, our team is ready and willing to help with a variety of your business and marketing needs. Contact us today!

facebooktwittergoogle_plusredditpinterestlinkedinmailfacebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Coming January 2015: Less Organic Reach for Promotional Posts via Facebook

Facebook recently announced that starting in January 2015, Facebook pages promotional posts will have a harder time making an appearance on newsfeeds organically. Facebook surveyed hundreds of thousands of people and found that users wanted to see more relevant content and less promotional content from brands. In this blog post, we will go into more detail about what Facebook’s announcement said, how it will affect you and what our recommendations are for 2015.

What Facebook Said:

Here is what users DO NOT want to see posted by brands on their newsfeeds:

1.)  Posts that solely push people to buy a product or install an app

2.)  Posts that push people to enter promotions and sweepstakes with no real context

3.)  Posts that reuse the exact same content from ads

Examples provided by Facebook are as follows:

facebook spammy posts

Businesses will no longer be allowed to create promotional posts such as examples provided in the picture.

In the release, Facebook states that pages who “post promotional creative should expect to their organic distribution to fall significantly over time.”

How Updates Will Effect Businesses & Next Steps:

This means that it is not recommended to push products, services, apps or contests within your brand page posts. If you would like to promote products, services or a contest, similar to a newspaper or magazine, it would be best to “buy your space,” meaning purchase an ad.

Pages still matter as they are an extension of your brand identity and you should continue to utilize your brand page to stay in front of your audience. This will change content strategies for some businesses, however, we currently do not recommend pushing promotional content in social posts. This further proves the need for high-quality content that is relevant to what your customers are looking for. This content should provide value.

As mentioned in a post via Marketing Land, “The News Feed is more a discussion among friends and your challenge as a brand is to get people to talk about your brand for you. Use your page as a testing ground to see what gets people going and do more (or a better job) of that thing.”

To maintain relevancy naturally on Facebook we recommend the following:

  • Create visual content such as photos, videos & infographics. 40% of people will respond better to visual information than plain text. This content is easy to digest and easy to share for your users.
  • Create content that helps solve a problem, dive into an issue, explain a process, etc.
    • These can be in the form of a white paper, blog posts, brochures, e-books, webinars, case studies, pod casts, etc.

If you would like to promote your business on Facebook we recommend testing the following strategies:

 

retargeting on facebook

Retargeting is a highly recommended option for businesses.

  •  Retargeting using AdRoll
  • In-depth targeting by utilizing the data collected on your users. You can create ads by:
  • Using demographic data to hone audiences
  • Segmenting interests to lower ad costs
  • Incorporating behavior for high conversions

This announcement hasn’t changed the game tremendously, but businesses need to be much more strategic and have time to devote in creating these types of high quality pieces of content. In addition, there will more than likely be a surge in Facebook advertising, which also means businesses need to have a strategic plan in place to reach their customers while balancing a positive ROI.

Comment below if you have any questions or contact a social media marketing specialist today.

facebooktwittergoogle_plusredditpinterestlinkedinmailfacebooktwittergoogle_plusredditpinterestlinkedinmailby feather

5 Reasons Your Local Business Isn’t Being Found in Google

It’s incredibly important for local business to be ‘findable’ in search engines – particularly Google, since it’s the default search engine on many mobile devices and has the largest overall market share. In today’s world, if you’re not visible on Google, you’re almost non-existent. Something a lot of local businesses struggle with is ranking well in Google for keywords relevant to their products or services. Luckily, you’ve stumbled across this blog, whether by chance, or maybe you were looking for answers to your problem.

5 Reasons Your Local Business Isn't Being Found in Google

  1. You’re not optimizing for mobile – Mobile search is huge, and getting huger. Desktops are quickly approaching obsolescence. People are on-the-go more and more. In fact, a recent study shows that 56% of mobile searches have local intent. Additionally, Google has directly stated that they give preference to mobile friendly sites in rankings; i.e., all other things equal between you and your competition’s site, if you have a responsive website, you’ll rank higher.
  2. On-page signals aren’t sending the right signals – Is your website’s meta data set to the CMS defaults? Are they unique on each page? Are they stuffed with every possible variation of keyword? Would a human be confused by the verbiage used? If you answered ‘yes’ to any/all of these questions, you’ve got some work to do. Each pages should have unique meta data, as in don’t copy the same text throughout the site. Product or service pages should have specific, relevant page titles, <h> tags, and meta description. You should also mention, via meta data, the location of your business. Here’s an example: Bad page title- “New York City Pizzeria |
    Pizza in New York City | Pizzeria NYC | New York Pizza | Pizza Pies in New York City | New York’s Best Pizza”. Kind of beating it to a pulp right? Here’s what it should look like- “NYC Pizzeria | New York’s Best Pizza”. It’s simple, it fits in the character limit for the Google search result, and it doesn’t look like it was automatically generated by a bot.
  3. Lack of citations and NAP consistency – This should go without saying, but you need to have a Google My Business listing, and it needs to be verified and have all the correct information. And while we’re talking about having correct information, all of your citations (you should be listed on every reputable ‘listing’ site you can find) should have the same information in terms of your business Name, Address and Phone Number, as well as other details about your business like hours of operation, parking info, and anything else that might be relevant. There’s a great post by another BEMer on all the recent changes with Google Listings.
  4. Reviews – This one is tough, a lot of local business owners are afraid to open up the gates of the review world because they don’t want any negative feedback out there. Yes, you are probably going to get some negative feedback, no business is perfect, but it’s all in how you handle it. If you respond (and handle it properly and professionally) to a negative review in a digital setting like that and it’s out there to see, they’re much more likely to do business with you than if you had just ignored the complaint or responded defensively. Of course you’ll also need to encourage your regular customers to give you reviews, but be careful about how you do this, it’s against Google’s guidelines to offer incentives to customers for a review. More often than not, a simple “Hey, next time your on the web, would you mind reviewing us on Google”. You can make this easier by offering up a vanity URL that takes users directly to the review site similar to what we’ve done with this URL: http://www.dedona.com/review – it redirects over to the review page, but it’s familiar enough, simple to remember, and easy include on print media.
  5. Links – Citations and links are very similar, and most citations will provide a link to your site, but you also need to have other links out there. Local based blogs, businesses across town you might partner with for special events, that organization your restaurant catered for last month, really anything you can think of. When your looking for sites that should link to yours, the question you should ask yourself is “Does this link make sense?” If you were a user on that other site and clicked a link to your site, would you have found it helpful, or would you have wondered why the link even existed? For example, remember a while back when ‘Rick Rolling’ was a thing, linking out to the video below with a different link anchor text….it didn’t make any sense for those links to be there and just frustrated people. For examples of relevant links that are helpful to the customer, look at the in-content links earlier in this post.

If you’ve been missing the mark on any or all of these items, don’t worry, you’re definitely not the only one…..and now you know how to fix your Google visibility problem! Drop a line in the comments if you have questions or comments about any of the items mentioned above. Cheers, and happy local-optimizing!

facebooktwittergoogle_plusredditpinterestlinkedinmailfacebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Optimizing Your Google Shopping Campaigns for the Holidays

google shoppingWith only weeks to go before the big holiday rush, if you haven’t already optimized your product listing ads you may already be behind your competition. Not sure what you should be doing this year to outperform the other advertisers in your market? Below we’ve outlined a selection of both basic and more advanced tactics to increase impressions, click thrus and conversions.

Not Time Consuming And Recommended:

  • Enable enhanced CPC in your campaign settings to allow Google to increase your ad bids up to 30% higher based on products that historically convert better. This will improve your impression share over time for product ads that are more likely to result in a sale.
  • Did you know you can add negative keywords for PLAs just like you can for search network ads? Evaluate the keywords your users are currently searching for your product ads and incorporate negative keywords to improve impression quality.

Time Consuming But Recommended:

  • Make sure each product is assigned to the most up-to-date and most granular product category. Google Shopping campaigns allow you to add products to pretty specific categories and will provide competitive information such as what your current impression share is as well as the recommended cost per click for a product category. You will need to run your products for a few weeks to get benchmark data on category ad costs. For more details on product categorization, visit this page on the Google Merchant Support Center.
  • Updating product names and descriptions can also take a long time. However, if you’ve noticed specific keywords through search network ads or within your own site search that have higher click thru and conversion rates, now is the time to make sure those same terms are incorporated in the product names and descriptions on your website (the names and descriptions that feed your merchant center).

olaf costume product ad search exampleTime Consuming But Not Imperative:

  • New photography featuring your products can be a game changer, especially if others in your niche are advertising on the same products at similar prices. Product photography, especially if it is better quality and shows the user more detail, has the potential to increase your click thru rates when your ad is being sized up against the competition.
  • Dynamic remarketing with PLAs allows you to remarket product ads to users who have visited a specific product or category page. For more information on dynamic remarketing visit this page in the Google Adwords Support Center.
  • Getting more granular with your location targeting will give you insights into which regions perform the best. Based on how well specific locations perform (ex: California versus Florida), you can set percentage adjustments to increase or decrease bids. We recommend starting with larger regions such as a state or province and then getting more granular over time depending on performance.

google shopping mapNot sure how to tackle all this before Thanksgiving? Give our team a call today at 336.851.0040 or email us at sales@beminteractive.com.

P.S. For those of you Olaf the Snowman lovers out there (you know who you are), here’s his hit single “In Summer”…

facebooktwittergoogle_plusredditpinterestlinkedinmailfacebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Is Your Website Ready for Holiday Shoppers? 5 Things That Will Drive Customers Away

This year, the holiday season will have 26 days between Black Friday and Christmas (one more day from last year and five fewer than 2012). The (short) holiday season is upon us and as a business owner, is your website ready for what is to come? According to IBM’s 2014 Online Retail Holiday Readiness Report, this year consumers will be spending more time online during the holidays, but will be spending less time on retail sites, in part because they’re more often on mobile phones and tablets. So, how can you prepare your website for holiday shoppers? Here’s a short list of what NOT to do:

1. Don’t make it difficult to find products.

You need to guide your customers to purchase your products and not a competitors. The most important factor is to make sure the path to finding a product is as clear as possible. To do this make sure you have your site search up and running. To really make it easy for your customers, integrate with a custom search refinement tool such as Nextopia with auto-fill search results.

search refinement tools

Custom search refinement tools make it much easier for consumers to find products.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2. Don’t disregard mobile and tablet users.

Mobile commerce will account for 33 percent of U.S. online holiday sales. In addition, 40% of last year’s Black Friday’s online shopping was on mobile. So this means you need to make sure your site is mobile and tablet friendly. If your site only renders beautifully on a desktop, you will see high bounce rates and low conversions for tablet and mobile users, which means lost revenue.

Unsure about responsive design? Check out what you ought to know about responsive design in our infographic.

3. Don’t have a confusing add to cart/check out process.

You need to make sure the process from adding a product to the cart and checking out is as seamless and easy as possible. When someone adds an item to a cart and continues shopping, there should be a shortcut at the top of the site to indicate there is something in the cart. In addition, the checkout process should be one page. There are pros and cons as marketers to having a multi-page vs. a one page checkout, but as a consumer, we all want a one page, simple checkout process.

4. Don’t have outdated images/products featured.

Unless the summer clothes are 95% off, don’t feature them on the homepage. In addition, make sure you’re not out of stock on hot ticket items or featured products. If you get someone to your website and they find that you are out of what you are marketing, they will more than likely not buy from you, or ever come back to your site for that matter.

ecommerce sold out

 

 

 

 

 

 

 

 

 

 

 

5. Don’t lack incentives.

73% of online shoppers noted unconditional free shipping as “critical” to a purchase. It is highly recommended to work out a plan to offer free shipping over $X. For example, if your average order value is around $150, offer free shipping on orders over $175 to encourage customers to add one more item to their cart to get the free shipping incentive.

To wrap up, what you need to remember is this:

  • Utilize customized search refinement tools
  • Ensure your site is ready for mobile and tablet shoppers with a responsive design
  • Make sure your add to cart button stands out and indicates when an item is added to a cart
  • Double check that your checkout process is easy and functioning
  • Feature hot ticket items on the homepage and make sure they are IN STOCK
  • Offer free shipping

With that, we wish you a happy holiday season! If you need our expertise with ecommerce design or digital marketingcontact us and we will be glad to help you optimize your site for a successful onsite shopping experience. Have follow up questions? Drop us a line in the comments section below!

facebooktwittergoogle_plusredditpinterestlinkedinmailfacebooktwittergoogle_plusredditpinterestlinkedinmailby feather

5 Tools For Ecommerce Websites That You Need in Q4

This time of year kicks of the holiday rush for a variety of ecommerce store owners. As a cutting edge ecommerce design company, BEM wants to make sure you have all the tools at your disposal to have a record breaking Q4. Below are some of the tools and techniques we are ramping up for our clients moving into the end of the year.

1. Rich Snippets For Product Attribute Tagging:

If you haven’t heard of rich snippets yet, you’ve no doubt seen them in action. Whether you’re looking at a google search results page and seen product reviews and pricing listed under an organic link or have viewed similar data showing up on Pinterest pins, rich snippets make page-specific information more readily available and have become a much bigger deal for search. Rich snippets such as microdata are tags in your website’s code that specify an element such as a name, stock level, price or review. For more information about rich snippets visit Google’s Support Center.

2. Behavioral-Based Automated Emails:

With the holidays fast upon us, now is the time to make sure your email communication to current and prospective customers is dialed in. Setting up automated emails based both on newsletter subscriber behavior as well as each customer’s historical patterns allows you to reach customers who are ready to buy and keep customers who have already bought. Automated emails can be sent when a customer abandons their cart, after they’ve purchased asking for a review, within a month or so suggesting other products they may like, or even after it has been several months touching base with a ‘We Miss You’ email. As a Silverpop development partner, BEM utilizes the Silverpop platform to send out automated emails for a variety of different clients.

3. Heat Mapping:

Heat mapping tools like ClickTale.com and CrazyEgg.com allow you to track a user’s behavior once they’ve landed on your site, such as where they click and scroll to. Understanding where to place important calls to action your users will respond to will ensure optimal click thru and conversion rates.

ecommerce heat map

4. A/B Testing:

Testing various ‘Add To Cart’ button colors and texts or even the number of fields on a form to use can also help with click thru and conversion rates. You can never run out of things to test or ways in which to optimize your pages. If you’re in need of some ideas of things to test check out WhichTestWon.com.

5. Exit Intent Popups Or Messaging:

Every person that hits your site is a prospect in the process of evaluating your company and product offering. If they bounce or leave without converting, your chances of getting them back are slim, especially during the holidays. Leave intent scripts pop up messages when a user’s cursor leaves the browser screen. Including these on key pages of your websites like the cart page and providing customized messaging around value and promotion give you a new opportunity to catch users before they leave. To see this tool in action, google ‘leave intent software’ or you can see a live example on this site: http://www.picreel.com/

So now that you have the tools, are you going to get busy using them for the holiday season? Let us know in the comment section below.

Unsure about how to implement these tools? Contact our team of specialists to find out more.

P.S. If you found this post informational, here are a few others you may also like:

facebooktwittergoogle_plusredditpinterestlinkedinmailfacebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Google+ For Businesses & Google My Business Explained

If you have no idea what the difference between a Google+ Brand page and a Google+ Local page is, or what Google My Business is, you are not alone. In this blog post you will get an understanding of each of the Google products, why you should use them and how to set them up.

What is Google My Business?

Google My Business (previously known as Google Place Listing and Google Places for Business) is the information search engines use when listing your business. Having control of your listing allows you to determine which information to present to searchers about your business. This information can include your phone number, address, images, hours of operation and more. All of this information can be found whether users are using Google Search or Google Maps.

What Are Google+ Local & Google+ Brand Pages?

There are two types of Google+ pages that businesses can set up:

1.) Google+ Local pages (for physical stores or businesses that serve customers within a service area)
2.) Google+ Brand pages

Both the Local and Brand pages are about the social aspect of search. Similar to Facebook’s model where companies can have a profile page, companies can create a Google+ page. Users on Google+ can then connect with brands by adding them to their circle. If they have added you to their circle, they can see your company updates in addition to Zagat reviews.

Google+ Local is when a company (usually a local business) creates a profile on Google+. It has features that enable customers to engage with a business’s physical store (similar to Google My Business).

Side note: Coincidentally, a Google+ Local page will be automatically set up when you verify your business using Google My Business.

Google+ Brand pages are created for businesses that don’t need to include an address or other physical information. These can be created for a product or brand, sports team, artist, etc.

What the Similarities Between Local Google+ & Google My Business Listings?

You may be thinking that Google+ Local and Google My Business sound very similar and you are correct. They both allow for uploading images, allowing users to leave comments and reviews and add your general business information.

What are the Differences?

Besides the fact that their layouts are different, a Google My Business listing appears on maps or the search results page. You can also verify your business and utilize the Google My Business dashboard to manage your listings.

A Google+ Local page is mainly for social purposes. You can share articles on your feed, in addition to connecting with others in the industry and consumers.

What Does My Business Need?

It’s very important for businesses to get involved with Google My Business & Google+ (whether it’s a Local page or a Brand page). Utilizing both products helps you be in control of your brand. Whether you put it out there or not, your company is going to be mentioned on the internet. It’s up to you to make sure your brand is represented to the fullest extent. You can not only add images and contact information, but you can also connect with consumers by responding to reviews or answering their questions.

Being on both Google My Business & Google+ helps increase your visibility on search engines. What this means is that Google is factoring these listings into the SERPs and will continue to do so. This will allow for your business to OWN the results page. Imagine if you had a top position in organic search, a Google My Business listing in addition to a Google+ Local page featured! Take a look at the below for an example of Pizza Hut owning the search results page for their local franchises:

google my business and google+

Click to enlarge

 

How Do I Set Up a Google+ Brand or Google+ Local Page?

Below you will find 4 easy steps to setting up your own Google+ page for your company:

1.) Choose a Gmail account that is accessible to multiple users.
2.) Visit https://plus.google.com/pages/create to begin the process of creating your Google+ page. Choose between a storefront, service area or brand as your business type.

local google+

3.) Once you have selected your business type, fill out the business information & customize your profile with your tagline, logo, etc.
4.) Now that you have your page set up (whether a Google+ Local page or a Google+ Brand page), you can begin to post content such as videos, updates and photos and engage with customers/people in the industry.

How Do I Set Up & Verify a Google My Business Listing?

Below you will find 5 easy steps to claim your listing on Google:

1.) If you have created a Google+ page for your business, you can find your business and verify it. This can be either by phone, postcard or the new instant verification via Webmaster Tools.
2.) If you have decided not to create a Google+ Local page, you will first need to choose a Gmail account that is accessible to multiple users that you can use on Google My Business.
3.) Once you do this you can search for your business and begin the claiming process.

google my business set up

4.) If your listing has not been claimed yet, you will get a notification that Google will need to create a Google+ page.

Our recommendation for local businesses: Create a Google+ Local Page first, before you try to claim your business on Google My Business. This way all of your business information is already inputted and the same across both Google products.

google my business claim

 

 

 

 

 

 

5.) Once you have access to your listing, like I mentioned in step one, verify your listing by phone, postcard or or instant verification via Webmaster Tools.

Why Should I Verify My Business?

Verifying your business allows for you as the company owner the ability to manage the listing to make updates, respond to messages, upload pictures, etc. It also gives customers the peace of mind that the location is managed by the verified owner, and prevents edits from unauthorized users.

Summary

Hopefully this helped clear up the confusion about Google+ Local, Google+ Brand and Google My Business similarities, differences, why you should use them and how to set them up. What did we forget or have any follow up questions? Let us know in the comments section below.

facebooktwittergoogle_plusredditpinterestlinkedinmailfacebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Don't see what you're looking for?
Give us a call at .