Have you been setting S.M.A.R.T. objectives for your business for the last 10 years and feel that you’re not getting the explosive growth you were planning on? Maybe your company has seen steady growth and profits, but you still feel you’re missing that special edge that sets you completely apart from your competition. Perhaps you have an edge, but your brand has stagnated and your team is less motivated? Setting specific, measurable, attainable, relevant and time-bound goals allows you to achieve milestones and complete tasks that you already know can be accomplished. What about the goals you don’t think you can accomplish? Goals like 500% growth year over year or applying your current business model to a totally different market?
Don’t think it is possible? What about putting a man on the moon? Sailing across an entire ocean with nothing but a handful of wind-propelled boats? We’re not just talking about getting our keywords to the number one position in Google folks. We’re talking about big dreams, ambitious stretch goals that rally your customers and your employees to your cause. Watch the video below that explains what D.U.M.B. goals are and some ways in which you can use them to take your business (or life) to an incredible new level.
Now that you’ve watched the video, here is our interpretation of DUMB goals and some ways in which you can apply them to your business.
D. Dream-driven (destiny-driven):
- Think of a goal that is way outside the box. Totally unexpected and far from what those around you are doing.
- What is your business dream? What is your personal ambition?
- Think of something amazing you can create.
- Example: Bill and Melinda Gates’ goal is to eradicate malaria worldwide.
- Make your goal attractive, important, and compelling.
- Phrase your goal in such a way that you are fired up and excited to achieve it.
- Focus on the positives rather than the negatives.
- Example: Instead of phrasing your goal as “We are going to improve customer retention by 50% this year.” Phrase it as “Our awesome account and customer service reps are going to provide such an amazing experience to each individual client that not only will retention improve 50% this year, but we’ll grow our business an additional 50% via word of mouth referrals from existing clients.”
M. Method-friendly (map):
- What set of practices can you create around a goal that will make it easier to achieve?
- Break it down to monthly, weekly or daily objectives that you repeat over and over again.
- Create a roadmap that turns a seemingly impossible goal into something attainable.
- Twice a month you will meet with a business coach or mentor to discuss your D.U.M.B. goal.
- 4 hours a week you allow employees to set aside whatever else they are working on to allocate time to the D.U.M.B. goal.
- 30 minutes every week day you work on your goal.
- Triggers set up around your behaviors to help you achieve your goals.
- Example: Every morning when you get into the office, have each employee (yourself included) allocate 30 minutes toward your big goal. This could be as little as 5 minutes or as much as several hours, but repetition of your set of practices is crucial in achieving your dream.
Not sure where to start with your D.U.M.B. goal? Contact our team of marketing specialists to help jump-start the process. Keep in mind that there is nothing wrong with setting specific, measurable, attainable, relevant and time-bound goals! S.M.A.R.T. objectives are excellent tools for keeping your day to day processes, operations and objectives on task. Whether you are looking to redefine your dreams or need help working on the day to day projects, our team is ready and willing to help with a variety of your business and marketing needs. Contact us today!