Four Email Marketing Mistakes, Why They are Horrible for Your Subscribers and How to Avoid Them
Email Marketing Mistake #1: The Send From Address is a Blackhole
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| Don't leave your email subscribers out here. |
Email Marketing Mistake #2: Replies to the Send From Address Aren't Monitored
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| Don't let this happen. Photo by Justin |
It stands to reason that if you are emailing subscribers, your subscribers should be able to do the same in return. If someone replies to your email shouldn't you have the ability to act on their: request for more information, sales inquiry or customer service issue? It's entirely possible that a reply email contains your next sales or client retention opportunty. The fix for this email marketing mistake? After each send, wade through the replies to find the hidden treasure.
Email Marketing Mistake #3: Your Subscription/Preference Center Hasn't Been Audited in a Year (or more).
You launched your email marketing with great fanfare and enthusiasim... 18 months ago. Since then, you've discovered the need to refine customer service/CRM data, offer more (or less) subscription options or, changed your company logo/branding. The email program got left out. What's the fix for this email marketing mistake? Update your email subscription center, adjust the form length (is it too long?) and make any other changes that your analytics tells you.
Email Marketing Mistake #4: Your Opt-In/Welcome Triggered Email Series Hasn't Been Reviewed Since it was Implemented.
Similar to the previous email marketing mistake, your email marketing program has been humming along nicely for a while. But, your company recently decided to get involved with Pinterest, Facebook or, otherwise refine your social media strategy. Unfortunately, your email welcome series still refers new subscribers to be a friend on MySpace or doesn't mention that you have a Facebook Business Page. If you've made this email marketing mistake, what do you do? Double check all of your triggered email messages and take out all the outdated links, and creative.What are some email marketing mistakes you've seen (since we know you haven't made any)? And, what do you think should be done to correct them? Let us know in the comments below.
Labels: design mistakes, Email Marketing, Email strategy, Marketing













