The right tools can make all the difference for a marketer and their clients. Check out these tools you should be using:
A/B testing tools are used to run experiments to help companies make informed, data-driven decisions. Track and measure metrics you decide on and get valuable insight to actions customers are taking on your site. For example, test the wording of your call to action. Does one phrase significantly outperform the other and lead to more conversions? Optimizely is a great tool for any and all A/B tests you can think of.
Call tracking tools, such as DialogTech, give valuable insight into where calls originate from. Track your inbound calls back to the source, whether it be specific ads, keyword searches, social media, or offline campaigns using unique phone numbers. The ability to track and compare multiple channels allows marketers to make informed decisions about where to spend their marketing dollars. With some tools, you can also track leads through the sales cycle by integrating with Salesforce or your CRM tool.
Web crawlers, used to spider websites links, images, CSS, script and apps from an SEO perspective, give key vision to onsite performance. They can provide key data (url, inlinks, SERP snippet, etc) and report on response codes, redirects, page titles and meta description among other useful information. The SEO Spider tool from Screaming Frog is an excellent tool for analyzing sites, especially large ones, where going through each page is simply too time consuming. Screaming Frog makes it easy to export any data you find useful to work with outside the program.
Social media tools, such as Hootsuite and Buffer, which are used to schedule and execute social posts across multiple social sites can be one of the most valuable tools you have. They allow you to manage social outreach and engage with followers from one single dashboard. One of the best things about these tools is the ability to schedule multiple social posts, across all your social accounts, in one sitting. This means I can plan and schedule my social posts for a week or a month and put my mind at ease as the platform will take care of the rest. Some, such as Hootsuite, also provide social analytics and a browser extension which allows you to quickly share content from around the web.
Tracking performance of the keywords you’re targeting is absolutely essential. Moz has a great keyword tool that allows you to track national or local keyword rankings, see keyword difficulty, and view rankings over time. Keyword tools help you save time and choose where to focus SEO efforts.
All seem a bit daunting? Contact our team of specialist and let us help you maximize your marketing efforts.by