All Star eMail marketer

When Maitland-Smith, a high-end furniture & fine home furnishings manufacturer, asked us to help them with their email marketing strategy a few years ago we jumped at the chance. After many years of traditional print advertising in industry publications like Veranda, M-S decided to add an online newsletter to their marketing mix and used Constant Contact as their email service provider to send out their campaigns.

Their quarterly email, branded The Art of Living, is distributed to furniture dealers, buyers, as well as the general public.
Each edition includes articles on trends, curator techniques, and also offers exclusive sneak peeks to their readers on the new product releases that are announced at the biannual Furniture Market in High Point, NC.

We are pleased to announce that Maitland Smith is the receipient of the 2008 Constant Contact All-Star award!

Here's how they did it.
-Their average bounce rate was less than 25%
-Their average open rate was 15% or higher
-Maitland sent email newsletter campaigns regularly (during all 4 quarters in 2008)
-There were zero compliance related complaints reported from their subscriber base


Read more about their award here.