PPC for seasonal campaigns
For segments of your business that are seasonal, PPC or Pay per Click is a better strategy to employ than SEO. Why? SEO (search engine optimization) takes a while to get results. For highly competitive markets it can take several months.
When you use an SEO strategy to get your web site ranked for seasonal keywords, it's possible that the season will come and go before you get your target keyphrases ranked. Then all your efforts will be in vain.
Better to use PPC for seasonal phrases. PPC is immediate. You can start a campaign and stop a campaign at a moments notice. It's also easy to adjust a PPC campaign mid-stream if you are not getting the results you need.
As you are putting together your web marketing strategy for Easter, Mother's Day and Father's Day, be sure to keep this in mind.
When you use an SEO strategy to get your web site ranked for seasonal keywords, it's possible that the season will come and go before you get your target keyphrases ranked. Then all your efforts will be in vain.
Better to use PPC for seasonal phrases. PPC is immediate. You can start a campaign and stop a campaign at a moments notice. It's also easy to adjust a PPC campaign mid-stream if you are not getting the results you need.
As you are putting together your web marketing strategy for Easter, Mother's Day and Father's Day, be sure to keep this in mind.
Labels: Pay-Per-Click, SEO and Search Engine Marketing, Web Marketing
posted by Malinda Pengelly
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