All I ever needed to know about Analytics I learned at....

Jeremy Shaffer's Web Analytics 101 Course this morning.
...well, almost everything, of course he left us hanging a bit until the next Course 102, Date/Time TBD.
Here's a couple of tidbits that I found pretty neat:
-Add a filter in Google Analytics to exclude your IP address from showing up as a visit on the site. That way your internal staff that are frequenting the site, won't skew the results.
-35-40% is an average bounce rate for most websites.
- You can set up goals based on a conversion point on your site's contact us form, whitepaper downloads, or at checkout for e-commerce sites.

Drop us a line if you're interested in signing up for the next course and I'll add you to the notification list for upcoming sessions.

(Oh! And in case you're wondering whether we ate this cake pictured above...we did not. However, we did enjoy yummy bagels and coffee from Panera)