Social Media Optimization - SEO and Social Media, Killing two birds with one stone
To put Search Engine Optimization into perspective, as a brand/website online, it is all about being the popular kid in the schoolyard. The popular school kid usually has the coolest shoes, the latest branded clothing and a wealth of cool insight to share with other kids, which makes kids aspire to be more like him.
In terms of SEO and Social Media, you want adoring followers, sites finding value in your services and products and eventually working towards gaining the top slot in the search engine results. Now social media such as blogs, twitter, etc. give you a chance to be among the popular school kid of the websites.
Why should you be bothered about it and why you should bother about getting into it in the first place? Everyone has his or her domain of expertise. Even clients in industries as diverse as say, ball bearings have expert knowledge in their domain. In their duration of business, they have surely encountered unique problems and delivered tailored solutions to solve them.
A blog post about a problem faced and solution delivered in daily business serves as a historical document establishing expertise. The beauty of social media is not only a blog can be a historical asset; this asset can be passed around, if the users find value. The key thing to note is that as a writer or contributor, a focus on demonstrating the solution of a problem needs to be displayed, not a blatant advertisement of your products and services. That creates value for other users and eventually might get passed around.
Along with the post, a link to your site, a photo and logo serves as an important tool towards bringing in new visibility. It helps to have an important, oft-visited site point to your domain and an advertisement that users are tuning into voluntarily. Best of all, it is usually free or costs little! An industry journal or a forum would appreciate your time and effort, in return, they get valuable content and you, as a client get traffic and exposure. Additionally, it lends a personality to your company. Industrial clients, where relationships thrive, please take note! A personal touch can make a line manager exclaim, “I like this guy Larry, he knows his stuff. Lemme give him a call and have him come and fix our motor before this thing conks out.”
In summation Social Media Optimization:
Have you had any experience with similar situations? Please leave a comment, I would love to hear your feedback or any points that you may want to add from your experience.
Why should you be bothered about it and why you should bother about getting into it in the first place? Everyone has his or her domain of expertise. Even clients in industries as diverse as say, ball bearings have expert knowledge in their domain. In their duration of business, they have surely encountered unique problems and delivered tailored solutions to solve them.
A blog post about a problem faced and solution delivered in daily business serves as a historical document establishing expertise. The beauty of social media is not only a blog can be a historical asset; this asset can be passed around, if the users find value. The key thing to note is that as a writer or contributor, a focus on demonstrating the solution of a problem needs to be displayed, not a blatant advertisement of your products and services. That creates value for other users and eventually might get passed around.
Along with the post, a link to your site, a photo and logo serves as an important tool towards bringing in new visibility. It helps to have an important, oft-visited site point to your domain and an advertisement that users are tuning into voluntarily. Best of all, it is usually free or costs little! An industry journal or a forum would appreciate your time and effort, in return, they get valuable content and you, as a client get traffic and exposure. Additionally, it lends a personality to your company. Industrial clients, where relationships thrive, please take note! A personal touch can make a line manager exclaim, “I like this guy Larry, he knows his stuff. Lemme give him a call and have him come and fix our motor before this thing conks out.”
In summation Social Media Optimization:
- Helps establish your reputation as a Subject Matter Expert (SME)
- Increases exposure of your company, services and products
- Gets valuable traffic originating from a high traffic website, generating buzz
- Gives you valuable back links
- Gives you historical assets for customer referral
Have you had any experience with similar situations? Please leave a comment, I would love to hear your feedback or any points that you may want to add from your experience.
Labels: SEO and Search Engine Marketing, Social Media, Web Marketing
posted by Nishant Saxena
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2 Comments :
This is so true, that these 2 go hand in hand. I learned that from my design company, Aurora IT, (aurora-it.us) with the design of my dental practice website. As a doctor with a new website, a high search engine optimization (SEO) ranking is extremely important and helps build trust. Since patients start with word of mouth or the Internet, if you’re at the top, they will find you and believe in you. Your website or blog must contain the appropriate keywords, that are reviewed.
But by the same token, what you don’t know can definitely hurt you. With social media platforms, we doctors can manage what patients are saying about you, and be able to respond accordingly. This can be done with a well-written, informative blog, Twitter, Facebook, LinkedIn and more. Link these directly from your website.
Attended BEM social media event this morning covering Blogging and Twitter... Thanks for the great information Kim.
In fullfillment of my homework assignment I am posting a comment at the most appropriate place I can find on the BEM Blog !
...and when I got back to the office I had an article on my google homepage about yet another 3rd party Twitter site to follow a conversation between two twits... or is it tweeps ? (my first twitter humor !)
http://lifehacker.com/5398604/bettween-displays-twitter-conversations-in-an-easily-read-format
Thanks for an enjoyable Friday morning BEM !
Dave H. M-S
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