Bing & Yahoo to Merge Search Results by Q4

So Microsoft's new search engine, BING, was launched last summer. It's the 3rd major attempt by the digital giant to stake its claim in the search world. How's BING doing?

Pretty well actually. It's the most successful attempt I've seen. However, let's be clear, Google still owns search and I suspect they will for a very long time. Early results when the engine was released showed a bump in use. That's come down a bit; however, it's not in the free fall that the previous Microsoft engine (Live) was.

We have several clients that advertise in BING. Conversion and cost of ad spend results were very good in BING over the 2009 Holiday season and in several cases kept pace with Google campaigns. So BING is still alive and kicking and worth keeping a watchful eye over.

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