Social Media ROI Measurement

At ConvergeSouth this past week, I was fortunate to be asked to deliver a presentation on measuring the ROI (Return on Investment) of Social Media.

While the adage is true "We can only manage what we can measure," sometimes knowing what to measure is as important to address as how. Find below a copy of the presentation deck that I used at ConvergeSouth 2010. I'm sure it will spawn some thought on your part.

What do you measure? Why? What tools do you like? What tools do you hate? Why?

Feel free to leave questions and comments. I'll be responding to them daily - if, of course, you leave one.