Mobile Website vs. Mobile App – Key Differences

Are your customers engaging with your business via mobile? It is critical to develop a mobile strategy that determines how you will best serve your business and customers.


How do you know which is the best approach to solve your specific objective?  Consider some of these key differences between Mobile Websites and Mobile Apps:

Mobile Website Strategy:

Consider providing a mobile version of your website to visitors from mobile devices. It’s easy to detect when a site visitor is on a mobile device and your website can automatically direct them to a mobile version of your site. The mobile site could have a different interface, content and user experience. Key considerations for a Mobile Website Strategy:

·         Runs in a standard mobile web browsers on all devices
·         Device independent, can be accessed by all on any type device whether it’s an iPhone, iPad, Android or Android Tablet
·         Relatively inexpensive to build
·         Standard search engine marketing strategies can be deployed
·         Low impact when manufacturers introduce or upgrade device hardware

Mobile App Strategy:

A Mobile App will run native on the mobile device of the user. This strategy allows for a mobile user experience that takes advantages of features native to the devices such as the camera (think scanner) or GPS (think location aware functionality). Key considerations for a Mobile App strategy: 

·         Runs native on the devices
·         Allows use of features native to a phone such as the camera
·         Enables very fast App response times
·         Marketing and promotion of App available via the App Store
·         Requires user to go through an installation process
·         Enabling the Mobile App for both Apple and Android users requires nearly duplicate development effort and expense
·         Requires approval process by Apple or Google, must adhere to their development and user interface guidelines

Which choice is right for your business really depends on what features and functionality you’re trying to deliver to your customers.  If you’d like a more in depth conversation, contact us.  We’d be glad to help determine which is best for your business.

Lastly, here’s a quick visual of the above considerations via this cool infographic  http://mashable.com/2012/06/06/mobile-site-mobile-app-infographic/  


Malinda

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