Are your customers engaging with your business via mobile? It is critical to develop a mobile strategy that determines how you will best serve your business and customers.
How do you know which is the best approach to solve your specific objective? Consider some of these key differences between Mobile Websites and Mobile Apps:
· Runs in a standard mobile web browsers on all devices
· Device independent, can be accessed by all on any type device whether it’s an iPhone, iPad, Android or Android Tablet
· Relatively inexpensive to build
· Standard search engine marketing strategies can be deployed
· Low impact when manufacturers introduce or upgrade device hardware
· Runs native on the devices
· Allows use of features native to a phone such as the camera
· Enables very fast App response times
· Marketing and promotion of App available via the App Store
· Requires user to go through an installation process
· Enabling the Mobile App for both Apple and Android users requires nearly duplicate development effort and expense
· Requires approval process by Apple or Google, must adhere to their development and user interface guidelines
