The topic of Responsive Design might sound like a hot topic for your design team, but this isn’t strictly for the design crowd. Business Execs and Marketing Pros alike need to understand the underlying objective of Responsive Website Design. Funny thing is that it isn’t really about design at all. It’s about marketing. It’s about analytics. It’s about technology. It’s about knowing your audience and delivering content to them in a way that’s easiest for them to consume. And … it goes way beyond your website. It touches every piece of digital collateral your firm publishes.
Responsive Design is a set of strategies, tools and techniques aimed to provide digital content in a way that is infinitely flexible, scalable and easy to use.